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The Future of Integration Possibilities


As a globally focused business Brunswick International Freight is looking to always integrate its various transport modes to ensure that our customers have the most effective means of getting their freight to market on time and safely, regardless of economic conditions that exists at the time.


Over the past 30 years there has been a shift of adopting ever more important technology to ensure that freight is moved on time and safely. Brunswick International Freight has been at the heart of this for over 30 years of our existence. This has meant that IT industry is know seen as the spine of the freight industry. In order for you to be able to get your, freight to were it needs to be it is vital that you have update industry standards IT systems that Till this day, the most advanced means of integration available is between freight forwarders and airlines, since airlines in most parts of the world operate under the Warsaw Convention established in 1929 which sets liability limits to the air carrier. This agreement provides a universal code for all logistics operations to be performed according to one set of standards. The International Air Transport Association has also encouraged this unification by creating the FHL and FWB standard formats for consolidated messages. For sea shipping, this reality differs as there aren’t any currently placed standards to be formally complied to. However, initiatives such as the Digital Container Shipping Association and the FIATA Standard Trade Documents Digital Library Specifications Working Group (in which LogistaaS is a member), and platforms like INTTRA are turning things around.


Another way freight forwarding can ensure successful integration with their stakeholders is through the utilization of cloud-based Transport (or Freight) Management Systems. Modern TMS are designed as a platform model, where shipment details flow from the freight forwarder in the country of origin to the one in the country of destination. These entail the status of shipments, shipment documents, and pricing information. With digital freight forwarding systems being increasingly made available, there is an increasing accessibility to all types of firms across all industries to use them for quality assurance and shipment management. In addition to that, a freight software’s interface supports customization of user requirements and specifications, which boosts customer satisfaction and adds value to the vendor-supplier relationship.


It doesn’t matter whether you’re running a transnational corporation or a small local business. Technological implementations in supply chain have undoubtedly turned complex, risky shipment processes into simple, lean solutions that everyone can benefit from. At Brunswick International we enjoy the most up to date software systems allowing seamless communication between not only our customers but also the relevant authorities within the countries that we operate in, ensuring that your freight is able to move seamlessly from point of origin to destination.

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